Construction Machinery Provider
Rises to Central Asia's Largest Machinery Service Provider

Crossing borders with digital marketing to close a single deal worth RMB 50M+

Industry Takeaways: Brand Going-Global Means Deep Alignment of Digitalization and Localization

Online channels are not just a lead-generation funnel, but a reservoir of brand equity. With professional content covering the whole web, Aosong moved beyond pure price competition, won premium pricing through its service system and technical depth, and completed the leap from supplier to strategic partner.

Construction vehicles going global

Digital Transformation as a Strategic Choice: From Passive Waiting to Precision Outreach

In earlier stages, Aosong relied mainly on traditional offline trade shows and referrals for lead generation, gradually facing rising lead-acquisition costs and limited geographic reach. To break this deadlock, we fully adopted a cutting-edge AI marketing matrix, successfully reshaping the lead-generation model and tackling three core pain points:

  • Multilingual Localized Reach

    Break through language and cultural barriers to reach global target markets efficiently and communicate deeply, accelerating overseas expansion.

  • Omnichannel Precision Targeting

    Using multidimensional data analysis to precisely locate and capture high-intent, quality customers from massive traffic, improving lead conversion.

  • Full-Funnel Trust Building

    Build a professional brand image from first online exposure to final deal, effectively reducing acquisition friction and shortening B2B decision cycles.

RMB 50M+

Single equipment service deal value

-30%

AI cut lead-generation costs by over 30%

2x

Precision marketing nearly doubled inquiry conversion